Magazine Social Engagement in Three Charts

first_imgSocial engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics, across more than 150 brands. While food and shelter/home have the highest volume of shares, pop culture & celebrity drove the most conversations through replies. However, of the top 10 publications by engagement per post, Better Homes and Gardens led the pack in replies. Women have the highest rates of engagement in all KPIs across all brands by readership type. But brands like National Geographic and Rolling Stone both have a dual readership demographic placed first and sixth in the top 10, respectively. And Street Rodder, which has a large male readership, placed second overall.last_img read more

Astronomers discover rare new type of galaxy on the brink of death

first_img 17 Photos Jupiter’s watery moon, Europa, is covered in table salt SpaceX pulls off dazzling Falcon 9 launch and landing in thick fog This Mars helicopter will image the Red Planet from the skies Sci-Tech Share your voice The researchers examined the sky with X-ray and infrared telescopes and found 22 quasars at a distance of 6 to 12 billion light years away exhibiting unusual signatures. They looked like they were in the end stages of their life when viewed optically, however, they still emitted a bright, far infrared signature with a lot of dust and cold gas in them.During the press conference, Kirkpatrick postulated if we could zoom in and see one of these quasars, it would be kind of like a donut. In the center of the galaxy we’d see a dead zone, where the quasar has blown away most of the gas and dust. Around the outside, we’d find a star-forming region still plentiful with the gas and dust.”These galaxies are rare because they’re in a transition phase,” said Kirkpatrick in a press release. “We’ve caught them right before star formation in the galaxy is quenched, and this transition period should be very short.”Incredibly strong winds would be moving through the galaxy, so this period would only last for around 10 million years — a blink of an eye in the universe’s timelines. Thus, these cold quasars are incredibly rare, and spotting one is an important step in working out how galaxies mature, live and eventually die.Is this the ultimate fate of our own galaxy? Kirkpatrick thinks so. However, that’s 3 to 4 billion years away and we’ll have other problems by then, like an expanding sun ready to swallow the Earth whole. A 23rd-century tourist guide to the galaxy Comments 3 Tags The brink of death is very dusty for a cold quasar. Michelle Vigeant Astrophysicists at the University of Kansas have spotted an incredibly rare type of galaxy for the first time, fundamentally changing our understanding of how galaxies die. At the 234th meeting of the American Astronomical Society on Thursday, Allison Kirkpatrick presented her discovery of “cold quasars”, incredibly bright, dying galaxies in the farthest reaches of the cosmos.Quasars are basically mammoth supermassive black holes surrounded by huge amounts of gas and dust, making them super bright — much brighter than a typical galaxy. They can be created when two galaxies merge and their black holes collide. For instance, our galaxy, the Milky Way, is on a collision course with the neighboring Andromeda galaxy. This event, which will occur billions of years from now, will signal the end of the two galaxies and the creation of a quasar.Eventually, the gas and dust will start falling into the center of the quasar and be blown out into space. Astronomers have speculated that this point is basically the end of a galaxy’s life, when it has lost the ability to form new stars and becomes “passive”, but Kirkpatrick and her team discovered that a small fraction of these cold quasars were still forming new stars. Related storieslast_img read more

Airtel to Launch 4G Services in Delhi by September

first_imgAfter launching 4G services in Kolkata, Bangalore, Pune and Chandigarh, India’s largest telecome operator Bharti Airtel now ready to extend its high-speed internet service to the country’s capital Delhi by September 2013.According to reports, Airtel which recently slashed its 4G data prices by up to 31 percent in Pune, Bangalore and Kolkata will now roll out its service to Delhi through telecommunication firm Huawei. Airtel is also planning to launch the service in remaining regions like Mumbai, Haryana and Kerala. The company is also in talks with Chinese firm ZTE to plan, design and supply the fourth-generation network to other parts of the country.”We are planning to launch 4G services in Delhi by September and has selected Huawei for the network,” a company source told to PTI.The telecom major had acquired Broadband Wireless Access (BWA) license spectrum in Kolkata, Karnataka, Punjab and Maharashtra in 2010 for 3,314.36 crore. Earlier in 2012, Airtel acquired 49 percent interest in Qualcomm AP’s India entities that hold BWA licenses in Delhi, Mumbai, Haryana and Kerala. Currently, Airtel’s stake in WBS is 51 percent and the company is looking to make it 100 percent by the end of next year.Airtel which hopes to expand its customer base for 4G network is now offering its service for a monthly rental of ₹450 in Pune, Kolkata, Bangalore and Chandigarh.last_img read more

Mobile the Majority Platform for Video Will Overcome Its Technical Pitfalls

first_img Enroll Now for Free 5 min read At Ooyala we’re continually measuring the viewing habits of millions of individuals worldwide, and our research has us convinced that video viewing on mobile devices is going to make up more than half of all views by 2016. That’s not surprising, given ongoing advances in the mobile ecosystem.Related: 5 Ways to Maximize Your Mobile Marketing StrategyManufacturers have developed tablets and smartphones, such as the iPhone 6, with features like bigger screens that make “anywhere, anytime” viewing more enjoyable and drive increased mobile video consumption. Developers also have cranked out apps and content designed to drive viewer engagement and make viewing more seamless for mobile devices; and ad delivery systems, well on their way to providing personalization, have made mobile-video advertising simpler.Yet despite all this progress, mobile video still has its pitfalls: In fact 60 percent of all mobile video suffers from quality issues. In addition, device fragmentation continues to dog mobile-app developers, and advertisers are still waiting for effective mobile-viewing measures. Clearly, we need more than a little sleight of hand for mobile video to more fully meet the needs of viewers, content providers and broadcasters. What’s behind some of the challenges with mobile, and how will we surmount them?A fragmented viewIt’s in advertisers’ and content owners’ best interest to deliver video to the largest number of devices and platforms possible while ensuring a reliable, high-quality experience. Yet, obstacles exist. Though it may sound simple to take a single video clip and repurpose it for playback on multiple devices, a lack of standards means that developers have to create a different version for each device — and that’s a challenge, to say the least.  Android devices are especially problematic: In 2014 OpenSignal reported that developers had to account for at least 18,796 different Android devices, a 60 percent increase from the previous year. The bottom line is that fragmentation is a mobile-device fact of life that’s not going to be resolved any time soon. Publishers and content providers need to get creative and find solutions to address the issues inherent in fragmentation. Fortunately, we’ve seen progress, with the introduction of software development kits (SDKs) and applications that let developers work around native players and deliver high-quality video playback across a variety of devices.  Related: Mobile Marketing and the Magic of Push NotificationsJust browsing?The widespread belief is that if users are interested in your content, they will install your application. But the fact remains that there are also a lot of folks browsing on mobile devices and coming across content serendipitously. That leaves smaller providers facing the choice of where and how to invest in mobile video delivery. If they choose to invest in an application, there still remains the question of which device(s) to design for.Screen size, inputs and user interfaces vary dramatically across devices and require very different approaches (see above). The good news is, analytics are improving all the time and will help push targeted content to viewers. Going forward, content discovery and personalized experiences may help eliminate the “either/or” conundrum.  The long and short of ItYahoo and other publishers are betting that viewers will increasingly turn to their mobile devices to watch mainstream, longer-form content. Yahoo launched Yahoo! Screen, an offering that makes its video content available through a mobile app, in hopes of drawing viewers and advertisers alike. Viacom and HBO also cast their votes for the concept, partnering with Yahoo to provide favorites such as The Colbert Report, SNL and original web series like The Leftovers for the mobile app.Still, how do providers really know where to place their bets? While our data show that 48 percent of the time spent viewing videos on mobile during a recent time period was spent watching long-form content, that still left 50-plus percent of the time that viewers were watching short-form content.Providers need to know what’s being watched, and when. For example, if I’m a video provider, should I serve ads prior to the start of programming, or in the middle? What happens to viewing habits if I create content that’s a little longer?Unfortunately,  the answers to those questions aren’t easily found because measurement standards haven’t yet caught up with the mobile ecosystem. At issue is the ability to measure unique audiences across devices and gauge how they interact with each other. Standard cross-platform measures, particularly those incorporating mobile video viewing, present one of the chief challenges to wider adoption of mobile video.Coming attractionsDespite device and delivery hiccups and lagging measurement standards, the evidence does point to a future in which mobile will become the main act in video and TV consumption, and by extension, advertising. Forward-thinking developers, content providers and advertisers will do well to look past today’s obstacles and envision the world in which mobile video-viewing will be as easy as saying abracadabra. Related: 5 Tips for Boosting Your Mobile-Marketing Platform in 2015 Opinions expressed by Entrepreneur contributors are their own. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. March 27, 2015last_img read more